Course Content
Week 1: Introduction to Social Media Management
0/7
What is Social Media Management?
What is SMM?
00:02:00
Personal Use vs Professional Use
Platforms to Focus On
Why Businesses Pay for Social Media Management
Practical Exercise
Example Walkthrough
Week 2: Setting Up Professional Accounts
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Why Professional Accounts Matter
Step 1: Switch to a Business/Professional Account
Step 2: Optimize Profiles for Branding
Step 3: Add Consistent Branding
Step 4: First Impressions Matter
Practical Exercise
Week 3: Content Creation
0/4
Lesson 1: Types of Social Media Content
Lesson 2: Designing with Canva (Step by Step)
Lesson 3: Writing Captions with CTAs
02:10
Practice Tasks
Social Media Management

Every professional page should have:

  1. Profile Picture → Clear logo or professional photo.

  2. Username/Handle → Simple and easy to search.

    • Bad: @_xxJollofKingzz

    • Good: @JollofKingNG

  3. Bio → Who you are, what you do, how to reach you.

  4. Link in Bio → Use Linktree or direct WhatsApp link.

  5. Highlights (Instagram) → Organize stories into categories like Menu, Reviews, Behind-the-scenes.

Example: Instagram Bio

Bad bio:
“Just vibes — DM me.”

Good bio (for a shoe brand):
Affordable Sneakers & Streetwear
Delivery Across Lagos & Abuja
WhatsApp to Order: wa.me/2348123456789

The second one is professional, clear, and actionable.

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