Course Content
Week 1: Introduction to Social Media Management
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What is Social Media Management?
What is SMM?
00:02:00
Personal Use vs Professional Use
Platforms to Focus On
Why Businesses Pay for Social Media Management
Practical Exercise
Example Walkthrough
Week 2: Setting Up Professional Accounts
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Why Professional Accounts Matter
Step 1: Switch to a Business/Professional Account
Step 2: Optimize Profiles for Branding
Step 3: Add Consistent Branding
Step 4: First Impressions Matter
Practical Exercise
Week 3: Content Creation
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Lesson 1: Types of Social Media Content
Lesson 2: Designing with Canva (Step by Step)
Lesson 3: Writing Captions with CTAs
02:10
Practice Tasks
Social Media Management

  1. Task 1: Create a simple flyer post for a mock business (e.g., a bakery).

  2. Task 2: Create a carousel post with 5 slides teaching something you know.

  3. Task 3: Record or edit a short video (10–15 seconds) with text overlay.

  4. Post them to a private practice page (Instagram/TikTok) and review how they look.

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