As a beginner, don’t try to manage every platform. Focus on the 5 most important ones:

1. Instagram

   • Great for: Photos, Reels, Stories.

   • Popular for lifestyle, fashion, food, e-commerce.

   • Businesses: boutiques, restaurants, skincare, personal brands.

2. TikTok

   • Great for: Short, fun, viral videos.

   • Growing fast in Africa.

   • Businesses: music, fashion, events, food, influencers.

3. Facebook

   • Great for: Pages, groups, ads.

   • Still the largest in Africa.

   • Businesses: local shops, churches, NGOs, older audiences.

4. LinkedIn

   • Great for: Professional branding & networking.

   • Best for B2B (business-to-business) services.

   • Businesses: consulting, tech startups, corporate services.

5. Twitter/X

   • Great for: News, trends, real-time conversations.

   • Businesses: media houses, fintech, government, influencers.

Pro tip: Start with 2 platforms (e.g., Instagram + Facebook, or TikTok + Instagram). Expand later.