Course Content
Week 1: Introduction to Social Media Management
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What is Social Media Management?
What is SMM?
00:02:00
Personal Use vs Professional Use
Platforms to Focus On
Why Businesses Pay for Social Media Management
Practical Exercise
Example Walkthrough
Week 2: Setting Up Professional Accounts
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Why Professional Accounts Matter
Step 1: Switch to a Business/Professional Account
Step 2: Optimize Profiles for Branding
Step 3: Add Consistent Branding
Step 4: First Impressions Matter
Practical Exercise
Week 3: Content Creation
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Lesson 1: Types of Social Media Content
Lesson 2: Designing with Canva (Step by Step)
Lesson 3: Writing Captions with CTAs
02:10
Practice Tasks
Social Media Management
Example 1: Instagram Flyer Post

  1. Go to canva.com.

  2. Search for “Instagram Post 1080×1080” template.

  3. Choose a professional, clean template.

  4. Edit the text: “Flash Sale – 20% Off Shoes This Week!”

  5. Add your brand colors and logo.

  6. Export as PNG.

✅ Result: A ready-to-post promo flyer.

Example 2: Carousel (Educational Post)

  1. Choose “Instagram Carousel” template.

  2. Slide 1: Big headline — “5 Social Media Mistakes to Avoid”.

  3. Slide 2–6: List mistakes with icons/images.

  4. Final slide: Call-to-action — “Follow us for more tips!”.

✅ Result: A professional carousel for Instagram/LinkedIn.

Example 3: TikTok/Instagram Reel

  1. Open CapCut or Canva Video.

  2. Record a 10-second clip: You pointing to text bubbles on screen.

  3. Add text overlays: “Want to grow on Instagram? Here’s how”.

  4. Add upbeat background music.

  5. Export as MP4.

✅ Result: A short, engaging video.

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